The HR Game Changer Blog

Start with WHY…. the why of HR!

We’ve got a very special guest joining us this year at the HRGC ….. the fabulous Simon Sinek!

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

A trained ethnographer, he is the author of two books: the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, the New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

Fascinated by the leaders and companies that make the greatest impact in their organizations and in the world, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

He is best known for popularizing the concept of WHY and for the talk he gave on the subject that became the second most watched talk of all time on

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and he has had the honour of sharing his ideas at the United Nations, the United States Congress and with the senior leadership of the United

States Air Force, United States Marine Corps, and United States Army.

Sinek shares his optimism with all who will listen. He speaks around the globe and has commented for local and national press, including The New York Times, Inc. Magazine, NPR, BusinessWeek. Sinek is active on Twitter and writes his own blog, Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with charity: water, an organization devoted to helping bring clean water to the over 700 million people around the world who don’t yet have it. He also serves on the board of the Tami Stronach Dance Company. He lives in New York.


What’s the why at the HRGC?

So that Simon can be part of both the NZ conferences and the Melbourne conference, he is going to video-link in and talk about why he thinks businesses need to change and the key to doing this. We’ve then got the opportunity for a Q&A session – so think about what you want to ask!

The point of his ‘Start with Why’ movement is that most businesses are clear on WHAT they do and HOW they do it – but not so clear on WHY it matters. However people buy the why. People follow leaders who talk about the why.

Last year at the HRGC we talked about reinventing HR – WHAT transformational HR is and HOW we might do it. We didn’t get to the WHY.

So this year, with Simon’s help setting the framework, we’re going to focus on the WHY of HR. Because if we’re not clear on this for our leaders, no wonder they’re not all on board! In NZ we have Dave Wild who will facilitate an interactive session and in the UK this will be run by David D’Souza. We’ll end up with a map made by HR people for anyone working in HR!

If you want to watch Simon’s TED talk ‘How great leaders inspire action’ (and we recommend that everyone attending the HRGC has seen it) then click here.

To register for the conference and get your chance to ask Simon anything you want (within reason!) just click here.

At Elephant we believe that HR can change the game and create brilliant workplaces and brilliant leaders. That’s the why of what we do what we do!

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This entry was posted on April 12, 2015 by in Uncategorized and tagged , , , .

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